What is Google Adsense?
Google Adsense; website owners, content, games, etc. It is a service developed by Google for manufacturers to earn money through advertisements. You can earn serious amounts of money by displaying Google Adsense ads to the visitor traffic to your content. A certain part of the ads that advertisers place on Google are published on the pages of content creators. In this way, the vitality of the internet ecosystem is supported.
What is the Working Principle of Google Adsense?
Google explains the working logic of Adsense on its own page as follows.
“Google AdSense offers publishers a way to make money from the online content they offer. AdSense works by matching ads to your site based on your content and visitors. Ads are created and paid for by the advertiser who wants to promote their products. Since these advertisers pay a different amount for each ad, the amount they earn will also vary.”
What are the differences between Google Adsense and Google Ads?
It is thought that Google Adsense and Google Ads (formerly Google Adwords) are the same Google service due to the similarity in name. Besides both being Google products, they have the following differences.
1 – Purpose of Use: While advertisers use Google Ads, website owners who publish ads use Google Adsense. Both services have separate panels, but they can be used by creating an account with the same Gmail account.
Businesses or individuals use Google Ads to promote and advertise their products and services. Ads placed in Google Ads can appear primarily on the Google search network, YouTube, blog sites, shopping results and even mobile applications.
Website owners using Google Adsense can earn money by publishing ads via Google Ads on their own sites.
2 – Payment: Advertisers must pay a certain fee for advertisements placed through Google Ads. In Google Adsense, website owners receive payment for the ads they publish.
Relationship between Google Adsense and SEO
Website owners who publish ads on their sites through Google Adsense target the top of the search results to attract visitors. Therefore, the most important issue for website owners who publish advertisements is SEO. Website owners who want to attract visitors need to do very good on-site SEO work, off-site SEO work and especially content optimization work. We can say that the people who know the saying “Content is king” best are the website owners who publish advertisements.
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